Saturday, May 17, 2008

Support Earthquake Relieft In China, Sichuan

On 12th May 2008, a power earthquake has struck China's south-western Sichuan. Many more have been injured after this 7.8-magnitude earthquake. Tens of thousands of injured and homeless awaiting for helps.


Join our efforts in helping China Earthquake victims to re-build their homes and lives. Google will donate $2 million, including $1.7 million from Google.org.

Tsinghua Challenge Education Foundation is a subsidary foundation of SVTN(EIN/Tax ID: 77-051-4995, 501(c)3 approved public charity). It is a non-profit organization registered in California with IRS 501 (c)(3) status.

Once your donation has been made, you will received a confirmation details via email notification and even print it out as a reference. Your donation will be tax deductible.



A cents of Donation could means a lot to them. DONATE NOW!!! and save thousands more of lives and rebuild their homes.

Friday, May 16, 2008

SEM Briefing - Emphasize on "CONVERSION" in Search Engines Marketing - SEODADDY


16th May,2008 - SEM Briefing on Search Engines Marketing should emphasizes of "Business Conversions" rather than Search Ranking.

Internet technology becomes a key element for current and future business development in every industry. No doutbs, during recession, more and more businesses finding their ways to reduce production as well as marketing cost. Thus, Internet Marketing become the main "tools" for their business to survive and able to compete with their competitors. The growth of using internet is increasing dramatically in the next 10 years. Every 7 out of 10 businesses nowdays owned a Website, and every 9 out of 10 businesses nowdays utilised email for their daily communication method to reduce cost and to obtain fast and prompt responses.

Search Engines Marketing has been a well-knowned strategy to help businesses to gain Online Business Exposure. More and more businesses engaged this strategy to help them to obtain business leads or prospects without troubling their physical salesman.
Many of them realized that, better ranking and listing for their Business Website in Search Engines like Google, Yahoo! or Live.com, will get better exposure. But, in actual fact, good Search Engines Ranking does not mean you will get better business conversions.


The briefing was conducted to explain and to brief every reseller on how Search Engines Marketing works in order to achieve better business conversions.

VISIBILITY
Search Engines Optimization helps websites to rank and gain better business visibilty in Search Engines like Google, Yahoo! and Live.com. However, it does not means that you will achieve better click-through towards your site, as users behave differently in response to your website listing. To further create as much as Website Visibility on others marketing channels like blogs, forums, articles, bookmarking, etc.

RETAIN
Way to far by just creating a simple meta tagging to gain better Online Exposure. You will still need to ask if all this Website Traffics will stay onto your site and keep reading on what you are trying to express. It's all lies on your Website structures, your contents organization, User interface, as well as your crucial compelling marketing message which you want to convey.

LEADS
To convert Website traffics and visitors into Website Business Leads or purchase customers is always not an easy task. Imagine you would like to make an enquiry, would you simply submit your queries without even know what is all about the products or services which they publish on Web? A sales message has to clear off all user doubts. Precise information without hidden message, fact and proven track records in a MUST when you get your business online. Lastly, a Call-To-Action components will need to implant into your marketing message.

Monday, May 12, 2008

Red Alert! Please Beware on Domain Name Threatening Scams

WEB ADDRESS, URL (Uniform Resource Locator) and Domain Name acts as a Online Busines Identity for a particular Website. Selecting a domain Uniform Resource Locator (URL) is just like giving address or identical name to your website. Websites which have catchy domain names will most likely to be remembered and revisited by repeat customers.

However, lots of WEBSITE Domain Name owner does not notice the importance of Domain Name handling procedures i.e what do they need to do and what information is critical which they should know in advance.

1) Registrant informations
2) Administrative contact
3) Technical Contact
4) Billing Contact
5) Domain Creation Date and Expiry Date
6) Domain Name Servers Location


Domain Registrar like NETWORKSOLUTIONS, GODADDY, WEBNIC are widely well known as Domain Registrar for all the websites owners. A domain name registrar is a company accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) and/or by a national ccTLD authority to register Internet domain names. These "retail" companies are often distinct from the "wholesale" domain name registry operator. (source from WIKIPEDIA)

Recently, there are numbers of Email Threatening Scams from CHINA. This types of email messages had threatening some Website Domain Owner indirectly which they will reply and ask about the services which they will trust as it is.

"We are Beijing xxxxxx domain name register center in China. We received a formal application from a company who is called XXXXXXX Trade Company are applying to register "YOUR WEBSITE NAME" as their domain name and Internet keyword on date XXXX 2008. Because this involved your company name or trade marks so we inform you in no time. If you considered these domain names and internet keywords are important to you and there was necessary to protect them by registering them first, contact us soon.
"



Do make some assurance on the following things:-

1) Make sure your Domain Name Registrant Name and Email Address are under your own identical name and email. You may Networksolutions or WEBNIC for your Domain registrant details.
2) Always check and remember your Domain Name Expiration date. You will probably need to renew it one month in advance to avoid being back order by anyone.
3) Contact your hosting vendor if you are unsure about how you should handle your domain name informations.

Friday, April 18, 2008

Online Exposure Starter Pack - Helps Small & Medium Industry (SMEs)


Everyone is talking about "New Marketing methods" are wonderful and amazing. They are inexpensive and they give you high return on investment. Does that means that you have to start the journey into new world of business by being better than the best in this tested tactics? The answer is YES.

According to MALAYSIA EXTERNAL DEVELOPMENT CORPORATION, 10 most important export industries are Automotive, Chemicals and Chemical products, Electrical and Electronic products, Palm Oil-Based products, Plastics and Plastic products, Processed Food, Rubber-Based products, Textiles and Apparel, Wood-Based products and Services. These industries sectors finding their ways to compete with overseas players.

World trade booms and global competition grows ever quickly, success becomes more profitable and failure carries more penalties, and more. So, what next? More and more Small and Medium Enteprises, Manufacturers, Suppliers going into new era of Internet Technology, and it helps businesses to grow even faster. The profit gained is a essential pre-requisite of business survival, growth and prosperity.

So ask yourself now! Is Online Exposure an effective marketing strategies? The answer is YES.

- It IMPROVE your business competitive edge.
- IT INCREASE referral and to build "worth of mouth“
- IT COST REDUCES in marketing and sales, and save time.
- IT EXPAND the prospects, customers and target audience
- IT BUILD customer trust and protect your customer privacy.
- Customer service is available at all times for your customers.
- The cost is only a fraction of that of traditional advertising media.
- Information about your company will be launched to a GLOBAL AUDIENCE.
- To initiate and to boost sales, repeat business and to maintain customer loyalty.
- Your products and/or services are accessible and can be purchased 24 hours a day, 365days a year.
- The Web is the most effective form of advertising media due to its interactivity and pre-qualification of prospects.
- Customers and prospects can download information and graphics directly, thus reducing the need for printed matter.

SEARCH ENGINES MARKETING PACKAGES helps Small and Medium Enterprises to grow even faster by implementing the following ONLINE EXPOSURE Strategies.

- Search Engines Positioning to get highest of your Website visibility.
- Article Distributions to allow business exposures.
- Strategise online marketing ideas to accelerate business performance.
- Convert website traffics to become valid leads or prospects.
- Review and track activities to further improve online marketing strategies.


Thursday, April 17, 2008

CORPORATES CHANGED TO LINE-LESS STYLE

With the advancement in the new technologies, today manager is able to reach their customer faster and with the close public relation (PR). The global community will be living at the leading edge of the Information Society. Their smart homes will be connected to a network or Internet through which they can shop, receive information, be entertain, interact with one another, and educate themselves. Major advances across the technological, electronic, computerised or digital boards are enabling people to do work at home- often more efficiently and economically-everything they used to do in the office. Tele-videophony has become foolproof and cheap. It swiftly swept the nation, vastly reducing the need for personal meeting. However, no machine can ever wholly replace personal, physical one to one contact.

By the new millennium, between brutal downsizing and intelligent digitalisation, the physical size of most corporate headquarters will be a fraction of what they used to be. Corporations will no longer be tied to massive personnel pools. Many would find ways to move still farther into the sticks, to take advantage of the innumerable benefits, corporate as well as personal, of technotribal society.

Imaging trying to run a company without computers, Internet, telephones and fax machines, telling your customers and suppliers that you only do business by mail. How about trying to run a company in the year 2008 without the basic tools of electronic commerce? It is no doubt that Electronic Commerce and the new technologies makes a company more flexible, responsive, and customer-oriented. Thus, the organisation nowadays realises the importance of new technology and makes a change in their own style of working and doing their domestic and global businesses.



Sunday, April 6, 2008

5,000 VIEWERS + 700 LEADS , ENOUGH ?

The INTERNET is driving a revolution in business practice. The companies nowadays will continue to use the power of WORLD WIDE WEB to add value to every step of the value chain in order to stay competitive in the e-commerce or e-business marketplace. The manager uses INTERNET STRENGTH to improve business performance through connectivity with customers, suppliers and service provider and implement appropriate business strategy to their business type. It has a pervasive impact on the entire value chain of an organization, from marketing and product development through order production, logistics, order management and customer servicing.

Over many years, an increasing importance of ONLINE MARKETING STRATEGIES has come to be attached to the use of strategy in businesses. The INTERNET or the WORLD WIDE WEB can be used to create new areas of business, to build entry barriers, to build in switching costs for clients, and to develop new products and new services. The use of INTERNET to gain competitive advantage is clearly an important means of justifying new investment at a time when applications are increasingly difficult to justify on conventional grounds of cost savings. However, it has to be qualified in two important respects, namely whether the advantage gained is genuine and whether it is sustainable. Thus, selecting the right vendors in implementing the right strategies to suite for your company business activities is important to determine your business success.

Is it enough for a Business to achieve 5,000 viewers , 700 leads throughout more than 80 countries all over the world? The answer is YES and NO. Malaysian SEM firm successfully helps its client to generate substantial amount of enquiries within a year. A website which allows more than 5,000 viewers all over the world to gain real time information on price, configuration requirements, ordering, and etc had increasingly impressed all others industries to adapt into INTERNET MARKETING STRATEGIES.


The Rules Of Business Changed

As the rapid rate of technology accelerates, what happens to commerce, corporations, and jobs? As business continues to learn how technology can further commerce, many people are aggressively learn to know how the e-commerce and the Internet Marketing could help in develop their business and marketing strategy.

As far as concern, business nowadays became more and more competitive, thus the marketing and business managers need to find a way where its business can survive longer and guaranteed. The general marketing theory will know that marketing is far more than selling, though higher sales are ultimately aim of all marketing planning, sales forecasting, the recruitment, and the selection of intermediaries and the control of salespeople. Thus, the manager need a faster and efficient way in achieving their objective and accomplishes their task i.e Electronic Commerce.

Morgan Stanley research reveals that certain types of products should do well in terms of Internet sales- commodities, durable goods; product with brand name and consumers recognition; new innovation or technically superior product. When the consumer believes that pricing varies widely and that it's hard to get the best deal and hard to find speciality
items, they'll go to the web. However, there are specific retail categories that may need longer time to develop, or may never fully develop, including groceries, food, home repairs and other complicated industries that need knowledge of the consumers.

Few businesses have found ways to sell profitably over the World Wide Web, many are using the Web to reduce operating cost. Kodak uses its Web to answer customer enquiries, distribute product information, and download driver for digital photographic equipment. Management can actually save the cost of hiring some salesperson to visit their customer on transportation and some allowances.

Many businesses found their way through the "Web Technology" to improve its Customer Experience. Some experts suggested the following steps.

1) Establish knowledge foundation (Sales, service, Marketing, Feedback).
2) Empower Consumers (Web self Services, voice self service, forum).
3) Empower frontline employees (immediate answer customers queries on NET).
4) Develop multi-channel approach, consumers today want choice. Consumers want to chat with you, want to email and they want to call you on the phone.
5) Listen to your customers - Feedback management systems, real time feedback mechanism.
6) Develop seamless processes across your business. Interaction is important.
7) Become proactive in your communication.
8) Measure and improve.

Well, of course, it is a “Golden Opportunity” for that small business, which implemented the Electronical-Commerce. Thus the E-Business and E-Commerce will become synonymous with future business. Eventually, it’ll no longer be a case of whether or not a company is doing e-business, but whether or not an organisation and businesses can survive if without it.