Monday, April 7, 2008

The Rules Of Business Changed

As the rapid rate of technology accelerates, what happens to commerce, corporations, and jobs? As business continues to learn how technology can further commerce, many people are aggressively learn to know how the e-commerce and the Internet Marketing could help in develop their business and marketing strategy.

As far as concern, business nowadays became more and more competitive, thus the marketing and business managers need to find a way where its business can survive longer and guaranteed. The general marketing theory will know that marketing is far more than selling, though higher sales are ultimately aim of all marketing planning, sales forecasting, the recruitment, and the selection of intermediaries and the control of salespeople. Thus, the manager need a faster and efficient way in achieving their objective and accomplishes their task i.e Electronic Commerce.

Morgan Stanley research reveals that certain types of products should do well in terms of Internet sales- commodities, durable goods; product with brand name and consumers recognition; new innovation or technically superior product. When the consumer believes that pricing varies widely and that it's hard to get the best deal and hard to find speciality
items, they'll go to the web. However, there are specific retail categories that may need longer time to develop, or may never fully develop, including groceries, food, home repairs and other complicated industries that need knowledge of the consumers.

Few businesses have found ways to sell profitably over the World Wide Web, many are using the Web to reduce operating cost. Kodak uses its Web to answer customer enquiries, distribute product information, and download driver for digital photographic equipment. Management can actually save the cost of hiring some salesperson to visit their customer on transportation and some allowances.

Many businesses found their way through the "Web Technology" to improve its Customer Experience. Some experts suggested the following steps.

1) Establish knowledge foundation (Sales, service, Marketing, Feedback).
2) Empower Consumers (Web self Services, voice self service, forum).
3) Empower frontline employees (immediate answer customers queries on NET).
4) Develop multi-channel approach, consumers today want choice. Consumers want to chat with you, want to email and they want to call you on the phone.
5) Listen to your customers - Feedback management systems, real time feedback mechanism.
6) Develop seamless processes across your business. Interaction is important.
7) Become proactive in your communication.
8) Measure and improve.

Well, of course, it is a “Golden Opportunity” for that small business, which implemented the Electronical-Commerce. Thus the E-Business and E-Commerce will become synonymous with future business. Eventually, it’ll no longer be a case of whether or not a company is doing e-business, but whether or not an organisation and businesses can survive if without it.

1 comment:

john said...

Nice blog. Thats all.