Lets look at the aspects we would suggest to consider when we deal with the entire Web Marketing Strategies.
WEBSITE DESIGN & DEVELOPMENT
When designing a Website along with its content, the Golden Rule that need to take into serious consideration is the needs of your prospects or web readers come first. Most Websites carried away with their own creativity when designing a website. Consumers surf the net or World Wide Web not just search for information, but also details that convinced their purchase decision.
Deal with the real purpose of why do you need a Website, orelse it will act just like nothing else but your "weight" of carrying the cost for months or years.
1) WHAT IS THE PURPOSE OF HAVING A WEBSITE ?
. Additional Channel to market your products.
. Acting as a “virtual salesman” to sell your products.
. As a “catalogs” to publish your products.
. Business Globalization
. Make your BRAND aware to billions instead of hundreds
2) WHAT IS YOUR EXPECTATION TOWARDS YOUR WEBSITE ?
. Clean, Comfortable, Compelling
. Take online ordering
. BRAND IDENTITY & CORPORATE IDENTITY
3) HOW DO YOU MAKE YOUR WEBSITE TO BE FOUND EASILY ?
. Search Engines Optimization
. Pay Per Click Ads
. Social Media Optimization (SMO)
4) WHAT ARE YOU GOING TO DO TO MAKE SURE VISITOR STAY LONGER AT YOUR WEBSITE ?
. Uniqueness of Content
. Informative
. Call-to-action features
. Interactions
To be continued.....
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