It looks simple to create an attractive WEBSITE. Lots of templates and great web graphic designers out there created marvelous designs which improve each and every individual website CTR rates.
However, when we touch on WEB MARKETING topics, it isn't a rocket science. There are no simple formula that says we should use which of the Web Marketing Method and architects works well.
Personally, i have had experienced in making some sites to an "AUTO PILOT SALES GENERATOR" .
1) DESIGN PLAY AN IMPORTANT ROLE, BUT.....
Business Online Presence is truly important when it comes to the first impression. A nonprofessional who does Websites base on their perceptions and it is not base on your target audience favors. Remember, your website is being built and developed to serve your target market, and it is not what makes you comfortable with. A fancy and attractive design does not always means to improve your site visitors rates, sometimes, it drive away all your prospects.
For most business websites, it helps to select designers who come from a marketing communication background, not a pure programming or art background. A good Web developer must have the ability to design with an eye towards your target market and your business nature. Note, a professional website developer does not only develop a site which impress your both your eyes balls, he or she should be able to develop a site which can CONVERT to achieve your business aims.
2) EYE ON WEBSITE STRUCTURES, AND.....
Generally, a Website Structure works as a most important pillar to support the entire site content which is being published and displayed. How your organize your site content being navigated will determine how well you achieve better return visitors rates. The order in which navigation items appear on the screen is crucial.
a)The viewers eye goes first to the top upper corner.
b)Then top of the left navigation is the second important.
c)The less important activities go in the middle of the list of activities on the left side.
Latest Web 2.0 standards has also been widely implemented by most Web Professionals. The Web 2.0 has given website development and hosting a whole new meaning with the number of different tools combined for the usage of the internet.
3) CREATIVELY WRITE YOUR CONTENTS, BUT.....
Marketing begins from your messages. Unlike your others print ads, your messages must be creative and yet straight forward. Remember one thing, Web Visitors are those who do not have patience, do not make them to "guess your message". Content need to be written in manners which trigger readers emotions as well as taking care their patience.
Fresh content is a MUST DO option when it comes to Web Content write up. You will need to establish an content updating scheduler on monthly, weekly, daily or as needed.
4) ONLINE EXPOSURES IS A MUST, AND.....
A website without an exposure should scrap it! Exposure is a must. Decide which online exposure techniques to use.
Search Engines Marketing - as we have discussed earlier, search marketing works well to create your business online visibility. Readers ultimately arrive at Web Sites either by using Search Engines, clicking links from referral, or typing a Website Address. Search Engines generally serve the most traffics generated among all others online channels.
Social Media Marketing - Marketing works well when it interacts with people. SMM or Social Media Marketing has widely use by most Online Marketers to promote, market, expose their messages to all their targeted prospects. It is being used for it strength in having great chances in reaching targeted prospects either demographically, psychographicaly and geographically.
The internet "Search Engines" or the "Online Marketing" themes has been a hot topic for the era. Search Engines have become a necessity as the internet and then the Web larger and faster than any of its founders ever imagined.
Internet marketing or Online Marketing has been a widely used strategy or method to increase and to initiate a visibility of a website. Also a well-known strategies to generate numbers of leads or business prospects from your website. Online marketing or internet marketing serves as a means of sales and marketing strategy to promote business online, to sell products online, to create brand awareness online, and many others marketing objectives.
Business nowadays adopted newest marketing platforms to reached targeted prospects in a massive manner. Online marketing or internet marketing helps businesses to expose these objectives globally and domestically. It is the most effective form of advertising media compare to any other main stream media due to its interactivity and pre qualification of prospects.
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