Thursday, August 9, 2007

Search Engines Innovation

August 1st,2007 - GOOGLE CIO Douglas Merrill talked about Google Innovation.

The most basic Google search is performed by navigating the Google Search box. However, Google was not just merely a Engine for "Search", according to Douglas,it is also serves as a "Ads" and "Application" to everyone of us.

Google was founded by Larry Page and Sergey Brin while they were students at Stanford University and it is no.1 search engine on earth. However, being no.1 search engine in the world was not just a mean of biggest numbers of indexed pages and the most well-known one. Google employs the most powerfull "Googlebot", which are special programs that search through web pages, evaluating the pages based on certian criteria and creating the index that allows for extreamly rapid search results, and the most relevant to what users searching for.

Google, started its model with users. "Users dont know what they want, and when you
asked them , they give you dummy answer, if you identify and show them the problem they will realise", Douglas said.

Besides having the most relevant "Search Technology", Google had invented and created various applications and services to facilitates their search experience. An advertising opportunity for business enterprises to get global exposure.

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