Thursday, April 3, 2008

ANSWER : Website Development - Online Marketing - Performance Review & Monitoring - Part 2

PREVIOUSLY WE DISCUSSED ABOUT ANSWER:Website Development most frequently asked questions and doubts.

SEARCH MARKETING & ONLINE EXPOSURE

Business positioning, exposures, advertising have been discussed all over the decades. The effect of good positioning and exposures had bring a significant growth of all businesses all around the world. Internet Search Engines became a necessity as the Internet and web grew larger and faster than any other founders ever imagined, and its continue to grow. Internet Usage has had a tremendous user growth rates for the past 7 years.

More and more Search Engines Marketing firms borned to provide search engines marketing services. Businesses trusted and believed Online Marketing or Search Engines Marketing could bring them to the new competitive era to achieve better business performance. However, many of us,have had the dispiriting experience sometimes of submitting a search and try hard to get a better ranks, and getting only four or five unique sites in a list of ten. Questions flying here and there asking how Search Engines robots behave? We keep insisting to change of others marketing strategies? Matter or fact, this is the trend and our future, the answers and techniques discuss following about Search Engines Marketing are ethical enough for your reference.

1) WHAT IS SEARCH ENGINES MARKETING ?

. Search Engines Optimization.
. Pay Per Click Ads.
. Internet Marketing and online exposure strategy.

2) HOW LONG DOES A SEARCH ENGINES NEED TO TAKE TO GET MY WEBSITE RANKED ?

. URL or Domain name submission.
. Website indexed by Search Engines.
. Ranked accordingly (Search Engines technology + Search trend + website qualities)
. Approximately 2 to 4 weeks.

3) HOW DO SEARCH ENGINES WORK ?

. Think how your users or prospects behave.
. Put your thoughts into users mind.
. Search Engines “robots” see what we saw, how we think next.

4) SUBMITTING TO MORE SEARCH ENGINES WILL HELP WEBSITE RANKED BETTER ?

. More submission = more exposure opportunities.
. More submission does not means more activities to your site, thus it does not secure website rank in Search Engines.
. Ranked well = website quality + content uniqueness + web activities + exposures + search engines technologies enhancements + competitors.

5) WHAT IS SEARCH ENGINES OPTIMZATION (SEO) PROCESS ?

. Setup
. Exposures
. Retain
. Convert
. Review and monitor

6) HOW TO DIFFERENTIATE A WEBSITE COMPANY & A SEM FIRM ?

. WEB DESIGN FIRMS = Conceptualization, Web Applications, hosting.
. SEM FIRMS = SEO, Online advertising, Article marketing, Social Media Optimization, Online Marketing Strategies.

5) WHY DO I NEED SEARCH ENGINES MARKETING OR ONLINE EXPOSURE CAMPAIGN ?

. Tremendous internet usage growth.
. Valid LEADS and ENQUIRIES generated.
. More economical as compare to conventional ads strategies.
. Easy to keep track and review with real time statistics and valuable data.
. Globalization and more targeted prospects.




1 comment:

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Thanks,
Peter.